How this real estate agent who didn’t ‘have it’ racked up 6M views

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Success is the best revenge.

Real estate agent Emily McAllister, 25, went viral in a Tiktok video — sticking it to a former boss who wrote her off as a failure.

McAllister accumulated almost 6 million views as she documented her journey in the past year to reach a goal of $11.15 million in sales.

“If I had let that first boss get to me, I probably wouldn’t have stayed in the business,” McAllister told The Post.

But she stuck with it — and her many new social media fans took note.

“Back in January I shared my goal to sell $11,150,000 in real estate (approx 67 houses) for the year,” she explained in the video posted on November 20. “And 80 thousand of you are now invested in this journey, with five weeks left.” 

“And guess what, I’m only $554,000 away (2 houses),” McAllister added.

Hailing from Greenville, North Carolina, where she was born and raised, it didn’t take long for McAllister’s video to now generate 220,000 new followers, even catching the eye of the queen of real estate herself, Barbara Corcoran, who commented on the video: “awesome.” 

When she noticed Corcoran’s accolade, she “kind of freaked out a bit.”

“From there I just kept hitting refresh, refresh, refresh, and it just went absolutely nuts with engagement. After she left that comment, it pushed it to the top.” 

“It was just wild the way the internet works…that somebody like me — little ole me — who comes from a small town, a very small area, posted on real estate on Tiktok, managed to show up on her feed, and then I was [engaging] enough that she left a comment. That is just wild, how that works.” 

Emily McAllister sold almost $10 million in real estate this year, beating out her sales from the previous year.
@realtoremilymcallister/Instagram

McAllister entered the industry at age 20 and got off to a rough start. She obtained her real estate license and joined her first brokerage. But after a few weeks with the company she was fired. 

“After about six weeks of being there, my boss pulled me into his office and was like ‘you need to find a different career because this is not for you, you don’t have it, you don’t make the cut, you don’t have what it takes to be successful at this.'” 

Today, McAllister ranks in the top 20 percent of real estate agents in the area, stressing the importance of finding the right brokerage who will take the time to train you. She also sold $9.8 million in real estate this year — which is significant for the Pitt County area. And to top it all off, she has invested in two real estate properties. The first home she bought was in 2019, when she was just 23 years old. 

One of Emily McAllister's clients, Danielle and David, buying their home.
One of Emily McAllister’s clients, Danielle and David, celebrating buying their home.
@realtoremilymcallister/Instagram

While McAllister has current real estate transactions that would push her to her goal of $11.15 million, she admitted to The Post that the contracts in process won’t actually be finalized until after the New Year. 

“I think it’s just as important to let everybody know that I didn’t meet that goal, as it would be to let everyone know that I did meet the goal,” McAllister explained.

The tracker board Emily McCallister created to keep count of the houses she has sold in the year 2021.
The tracker board Emily McAllister created to keep count of the houses she has sold in the year 2021.
TikTok

“Sometimes life happens and there are things that are out of our control. Ultimately, I still did a lot more business this year than I did the year prior and there is something to be said for that, and I will try again next year.”

“I try really hard not to glamorize only the good parts of the business,” she added. “I try to show everything, and I think people appreciate that.” 

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